The logo represents the set consisting of a set of characters with a descriptive role (a company name, a product name, a word, a string of initials, etc.) and a graphic sign (which is meant to symbolize an idea. , an internal value, a concept promoted by the organization it represents, etc.). However, the logo can be made up only of a graphic symbol or only of a set of characters, taken separately. In the usual language, the logo also bears the name of the logo or emblem of an organization.

The logo is used to quickly and easily identify a business, product, cultural event, non-profit organization, etc. In order to prevent unauthorized use, it is recommended that the logo be the registered trademark of the organization to which it belongs. The logo, as a distinguishing mark of an entity, used for differentiation in front of potential consumers, is an element of portfolio that is not neglected by any entity. And the tendency to copy is and will always be present anywhere in the world.